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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's greatest market show in Las Vegas high-end jets are tempting purchasers with their streamlined shapes, [plush cabins](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) - and significantly, their usage of alternative fuels.
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Fuel producers and jetmakers are keen to showcase unique types of aviation fuel considered less hazardous to the environment, from utilized cooking oil to the clearly less attractive meat waste.
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Business jet operators, like airline companies, have bowed to environmental pressure on aviation and committed to cutting in half carbon emissions by 2050 compared to 2005.
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Their hope is that adopting eco-friendly fuel to suppress emissions could make organization jets more appealing to ecologically conscious buyers - specifically corporations dealing with concerns over sustainability from investors or [green project](https://www.bloomberg.com/profile/company/MNELF:US) groups.
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The availability of less polluting personal jets might likewise spare the rich and famous the negative promotion experienced by Britain's Prince Harry and his spouse Meghan over a current [personal jet](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) [journey](https://www.google.com/search?kgmid=/m/0cqd_rb) to southern France.
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Five Gulfstream jets on [display screen](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) in Las Vegas are utilizing California-produced fuel from inedible beef tallow.
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The current waste-based fuels consist of "fats, grease and oils that are byproducts of the food industry," said Bryan Sherbacow, chief business officer of Boston-based [biofuel](https://stocktwits.com/symbol/MNEL) manufacturer World Energy, which produces fuel from meat waste used by Gulfstream.
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"All of our item is inedible."
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Some of the other 79 [aircraft](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) on display are anticipated to be powered by 150,000 gallons of other eco-friendly fuel blends anticipated to be pumped at the show.
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FLIGHT SHAMING
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Private jets account for less than 0.1% of total annual carbon emissions globally, but can release, typically, up to 20 times more carbon emissions per guest mile than jetliners, according to the London-based personal charter company Victor.
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Prince Harry has [defended](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) his periodic usage of personal jets to guarantee his household's security, and has actually said that on the rare celebrations he does not fly commercially he offsets his emissions.
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But planemakers say [incidents](https://forest500.org/rankings/companies/mission-newenergy-limited) such as the furore over his travel plan have actually included fresh [challenges](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) for an industry already striving to validate its contribution to [cutting business](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) costs.
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"Incidents of flight shaming including the use of personal jets are regrettable when you think about that our industry has actually delivered fuel efficiency enhancements of 40% over the previous 40 years," said Bombardier Aviation President David Coleal.
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Bombardier thinks increased sustainable fuel usage will assist the market make inroads with corporations and rich purchasers. According to industry data, billionaires only have a 19% company jet ownership rate.
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But even an image [makeover -](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) with jets sporting stickers like "this airplane flies on renewable fuels" and organisers including alternative fuel pumps for going to planes - is unlikely to satisfy all critics at the Oct 22-24 high-end jet event.
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Environmentalists and some analysts remain skeptical that biojetfuels, usually blended 50-50 with kerosene, will make a considerable effect on public perceptions about [high-end](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) travel.
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"No quantity of [jatropha curcas](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) or Brazil-nut fuel can make organization jets look eco-friendly," said aviation expert Richard Aboulafia.
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Demand from organization jet operators for eco-friendly fuels now far goes beyond supply and their interest might [drive future](https://www.bloomberg.com/profile/company/MNELF:US) production, Sherbacow said.
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World Energy, which produces 40 million [gallons](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) of [biofuel](https://www.google.com/search?kgmid=/m/0cqd_rb) at its California plant, could expand production up to 150 million [gallons](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) by 2022.
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Corporate charter companies and [consultants](https://www.businessnews.com.au/Company/Mission-NewEnergy) are also seeing more interest from customers who wish to purchase carbon credits to offset emissions from their [flights](https://www.google.com/search?kgmid=/m/0cqd_rb).
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions played a role in a corporate jet utilization research study his business recently for a [Fortune](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) 500 company.
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"At the end of the day, I believe that rate, expense per hour, variety, speed and efficiency, that's still the (sales) chauffeur. But I think people are ending up being more aware of the sustainability of operations and how it impacts the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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